From the opening briefing to the chequered flag, every decision counts. Time is limited, resources are finite, and success depends on how effectively each team performs under pressure.
Participants become the leadership team of their own racing organisation, establishing specialist departments responsible for finance, engineering, marketing, operations and logistics.
Working against the clock, they must secure investment through persuasive pitches, manage budgets, develop their car, test performance and make strategic decisions that will determine their competitive advantage.
Just as in business, every department must work towards a common objective. Collaboration, communication and decisive leadership become the difference between leading the field and falling behind.
Only when the foundations have been built does the racing begin — where strategy, preparation and teamwork are put to the ultimate test. Because in both business and motorsport, sustainable success is never achieved by speed alone; it is earned through planning, execution and the ability to perform when the pressure is at its highest.
Your teams are immersed in the commercial pressures, strategic decisions and relentless pace of professional motorsport — where every second counts and the clock never stops.
Take ownership of the money and make critical commercial decisions.
Develop a compelling identity that attracts sponsors and fans.
Design and build a competitive race car against the clock.
Put it all to the test in a live simulation demanding flawless execution.
AI is on the pit wall with every team — crunching the numbers, stress-testing strategy and sharpening the pitch, building real-world AI fluency under race-day pressure.
Modelling budgets and sponsorship scenarios at speed.
Pressure-testing the car concept and the race plan.
Refining the story that has to win over the panel.
Lead the team & call the strategies.
Control the budget & the people.
Win sponsors & tell the story.
Keep the show running, lap after lap.
Create a car that's built to compete.
Deliver the car, on spec & on time.
Every Business of Racing programme is tailored to the objectives of the organisation taking part, which is why we begin with a conversation rather than simply sending a brochure.
Tell us about your team, your business challenges and what you want to achieve, and we'll send you the full programme, including the race-day schedule, sprint challenges, team roles, business outcomes and the skills developed throughout the experience.
Together, we'll explore how the programme can be shaped to deliver the greatest impact for your people — whether your focus is leadership, collaboration, communication, innovation or strategic decision-making.
If you're looking for a team development experience that people will remember long after the chequered flag has fallen, we'd love to start the conversation.
