// The team
The people
on the grid
Founder-led and run by people who've worked at the sharp end of Formula One™. The people who design the experience are the people in the room on the day.
Founder-led and run by people who've worked at the sharp end of Formula One™. The people who design the experience are the people in the room on the day.
We are a dedicated team: a team with many years' experience as educators, learning designers and facilitators — above all else a team that believes the most valuable learning happens when people are fully engaged, challenged and accountable for results.
That's why we design learning experiences with intensity, passion, pressure and excitement wrapped around the business of motorsport.
Our programmes are created for organisations that want to challenge the convention of accepted learning. Each is bespoke, designed for businesses seeking meaningful development, stronger collaboration and measurable performance outcomes.
Founder · Fastworld Sports Marketing
Mark Grimes is a sports marketing professional currently based in Valencia, Spain. With international experience spanning Ireland, the UK, Australia and Spain, he brings a global perspective to the sports and marketing industries.
Mark set up Fastworld Sports Marketing in 2015, contributing to major properties including the España Rugby League, the eSC Electric Scooter Championship, the FTA World Championship and UCI cycling. Alongside his industry work, he has collaborated with leading academic institutions such as UCLA (USA), the University of California Riverside (USA), Stellenbosch University (ZA) and ITTI Sports Institute (ESP).
He is also a lecturer at ESIC University, the UAX Rafa Nadal School of Sport and The Motorsport Business School, where he teaches global marketing, sports business, economics and business strategy.
Mark's professional background includes roles with the Williams Formula One™ Team as an Events and Hospitality Manager, as well as sponsorship, new business development and international event management. He holds an Executive MBA from ESIC University and postgraduate qualifications from the Chartered Institute of Marketing (CIM). His academic foundation began with a degree in Hospitality Management from Cork University.
Founder & Director · ATP Ltd
Nearly four decades designing and delivering live events and experiential learning — the craft behind how every Business of Racing day actually runs.
Steve is the founder of ATP Ltd, a seasoned training and event professional, designer and creator with a track record spanning over 40 years. He's delivered for Formula One™ sponsors and blue-chip clients, held commercial licences with Williams Grand Prix & The Lotus F1 Team, worked alongside some of the leading drivers and senior personnel in the sport, and is a certified LEGO® SERIOUS PLAY® facilitator.
He builds the experiential structure that turns a strong concept into a day that genuinely lands in the room. Alongside Mark, he co-designs and runs The Business of Racing.
Tell us about your team, your venue and your objectives and we'll design the right format.